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Infographic of the Week: The value of a Facebook fan
When businesses run competitions through their Facebook their aim is usually to gain more fans or Likes. But what exactly is the value of a Facebook fan? Our Infographic of the Week from @yopps and...
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Interesting Pinteresting
Guest post by Sophie Mackintosh, @sophmackintosh For previous B2B social media articles about Pinterest, click here It’s coming to the end of our Facebook competition-themed month, and as you would...
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If you are gonna do it, do it right
Facebook Like by Owen W Brown Guest post by Marta Cowburn Cuesta (@MCC_SilverDoor), PR & Marketing Support, SilverDoor. Facebook contests enable businesses to boost fan engagement, create new leads...
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Na shledanou from Charloot
Hi avid blog readers – or ahoj as say in the Czech Republic (I’ll explain that in a second). My editorship of this blog has now come to an end, and as I started it by going on holiday, I’m ending it in...
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Thanks for that, internet
Don’t you miss the good old days of PR? You know, when we used to swan about swilling Dom Perignon and getting off our tits at journalist-schmoozing parties? You remember – those liquid lunches, the...
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The critical importance of time when understanding influence
Jonny Bentwood (@JonnyBentwood) discusses the matter of timing and influence. Jonny runs Edelman’s global Influential Engagement practice, creating innovative tools such as TweetLevel and Flow140. An...
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Mapping social influence
Michael Conroy (@MickyConroy), Senior Analyst at Tempero, explains why identifying social influence is all about networks. Influence is the social media industry’s white whale. Start-ups stuffed with...
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Influencer identification: Why context is all-important
A view from James Withey, the head of brand insight at Precise How to measure influence: it is one of the hot topics in social media right now. Klout and Peer Index are two popular tools that enable...
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Influencer Discovery: The Secret Sauce
Evy Wilkins tells us about the secret ingredients of brilliant influencer discovery. Influencers have the power to go from one to many effectively. When done right, your engagement with influencer can...
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Integrating social media into traditional PR campaigns
Anton Perreau explains how PR agencies can integrate social media into their campaigns. All too often B2B PR agencies use social media as if it’s a consumer channel. This doesn’t work for a client’s...
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Case study: Friends with benefits
Marta Cowburn Cuests, PR & Marketing Support at SilverDoor, shares her experiences in targeting social influencers on Twitter With social media being one of the key drivers in any company’s PR and...
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Our first imported guest editor
@RMusech Tuesday night was a heavy one for the team at B2B Social Media Guide HQ. Every member of our 424-strong Board of Representatives was up into the wee hours of the morning facing intense...
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Facebook statistics
Updated 21/12/2012 Statistic Details Date Country $1.00 Mark Zuckerberg’s salary from January 1, 2013 Jan-13 USA Check our sources $500,000 Mark Zuckerberg’s current base salary Feb-12 USA Check our...
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LinkedIn company pages – a working experiment
LinkedIn has more than nine million members in the UK alone and is the 36th most visited site in the world. Often, however, companies do not put as much time and energy into developing their LinkedIn...
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Make the most out of LinkedIn company pages
Anton Perreau @antonperreau discusses the different ways company pages can be used to engage with LinkedIn users. Anton is the Social Media Manager at Champion Communications. Anton studied his BA at...
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Infographic: LinkedIn users and engagement in key business communities by...
This infographic, created exclusively for the B2B Guide to Social Media by SEO Positive, takes a look at the number of LinkedIn users in a selection of countries throughout the world and the percentage...
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How to use LinkedIn for Professional Networking
Siddharth Deswal works at Visual Website Optimizer, which sells A/B testing software. He has been involved with web development for 8 years and actively looks to help online businesses discover the...
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How does LinkedIn Help Businesses?
Craig Barnes works at Custard Media, a bespoke marketing agency, offering a comprehensive mix of digital and traditional marketing campaigns. LinkedIn is a specialised social network – catering for...
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App Power: Amping up your LinkedIn Company Page
Sophie Mackintosh (@sophmackintosh) of TopLine Communications provides inspiration for the development of creative LinkedIn campaigns by presenting us with some of the best examples of how companies...
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LinkedIn for Business – Social not Sales
Account Director Emma Campbell and Senior Account Executive Carys Samuel of integrated agency Acceleris Marketing Communications (@AccelerisMC ) offer their advice on using LinkedIn as an effective PR...
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